It can be challenging for you to get around your bumpy connections with non-active members. I mean, face it – there’s a certain point where you have to be sincerely realize that your subscribers just aren’t that into you. When the love is missing really, preserving the connection with your customer can be challenging. However, there are several methods you can show your subscribers how much you care before they begin to get their roaming eyes.
Subscribers can become tired when your email becomes too quotidian. You may have created a fantastic first impact with an outstanding welcome sequence after the subscriber took the first step and decided to opt your emails. But since that flirty beginning, your consistently every week marketing e-mails may have become easy for the them to ignore.
Now, I’m not suggesting for making your emails less promotional or saying you need to reevaluate how many emails you send, but you should use some simple methods to keep the spark alive. Your brand, products, services has a voice. They add value to your clients’ lifestyles. You have more to say than “30% Off” and “Free Delivery.” It’s the best time to be more natural and emphasize your customer’s attention on why they should still care. Here are a few methods to bring some appeal to the inbox:
1. Feature your customers, professionals, or other employees in your email. You likely have existing content, for example your blog, Pinterest, YouTube channel etc, which could be repurposed for the email. Show your subscribers how your company comes together, how you choose the next year’s production, or how your employees like to use your products or services. This softer-sell strategy will tell your subscribers of all the ways your product is different from the others and could help keep your product top-of-mind when they are ready to buy.
2. Let your subscribers know the story behind the creation of your products, or how your business and products are eco-friendly or how you return the positiveness to your community. Many of your subscribers will not be aware about the fact that how your organization goes further to create the world a better place. Let them be the part of the effort by giving them methods to promote your organization’s causes or give back to their own communities.
3. Compile a list of services you provide and find the ways to feature advantages of these services in email. Perhaps you offer no-hassle transactions, live talk support, a loyalty program, free shipping there are so many things to consider. All of these services may be hidden in your website’s FAQs or help area, but you are going to provide them as highlight so clients are aware of the advantages and comfort of purchasing with you.
4. Finally, many of your subscribers may think you just don’t know who they are really. While you have been delivering them emails for a while now, you just don’t seem to know that much about them. Why do you keep delivering them emails about high-end jewellery when they really want is a clearance sale on last season’s styles? Take time and deliver them an e-mail asking their complete information for future reference. Let them know you want to provide appropriate emails which make their purchasing experience even better. You can focus on this email to those with imperfect information and, perhaps, include an incentive to upgrade the details. Be prepared to provide on that promise, though. If your customer takes time to visit your site and upgrade their details, you need to actually use that data to update your campaign, and in turn, the connection even stronger.
We strongly recommend you to ask your team to be part of the conversation about how you can build a more powerful connection with your subscribers. An outside point of view can help you discover ways your organization adds value to your customers that go beyond common marketing techniques. The more, the better. In the end, your subscribers will definitely feel the connection.