Businesses of all shapes and sizes have used Marketing and Public Relations as the tactics to attract and retain customers since the beginning.
Let’s have a look at some most common marketing ways of businesses, for example sponsored advertising, SEO, email marketing etc. Email has become a major strategy among small businesses as well as large businesses for communication and promotion.
Promotion through email is the easiest and economic way to communicating to existing customers or people who know your business well and interested in receiving messages from your company. Your promotions, sales, information about your products services get their attention, meet their need, and motivate them to do more business with you.
What email marketing can do more better is attract the attention of new customers effectively. That’s why email is still in the top five marketing strategies of all time. There are hundreds and thousands of people looking for products and services and what you can do is approach them at their convenience through email and they are willing to do business with you because you are providing what can best meet their needs at their convenience. People start googling when they want to buy something online and they rarely go to the second page of search result but if you deliver them what they want in their inbox they will surely consider your offer before going to Google something, and that’s what email marketing is all about communication and relationship.
Lead generation and lead nurturing are the primary objectives of email marketing and they can be pretty much easy when you do it right. There are few things you should remember when starting lead generation with email marketing.
Make sure that the email is crafted for specific recipient, because the more personal will be the email the recipient will feels more special and be more motivated towards your message. When using email for lead generation don’t blast same emails to the entire list personalize emails according to the list segmentation and there are also many features available in email sending applications which can help you customize the emails.
Address a specific issue when prospecting through email because you want to turn a cold lead into warm by referring latest news about the product or service. Addressing a specific issue by referring from an external source is a good way to mention your product or services. It also tells the recipient that you’ve done your homework and the email is not part of a mass mailing campaign.
At the end of the email make sure that the receiver understands the next step of the process. A typical call to action will make it clear to the receiver about the follow up exploratory or meeting. Call to action in the email is intended to be the door opener that allows you to further the conversation with the prospect.