Today, more than half of all email is expected to be mobile-friendly. Almost everyone has a smartphone. As a result, businesses are now expected to market their services to customers wherever they are and whenever they have time for it. With mobile email marketing becoming more important than ever before, it’s essential that you design your emails well in order to ensure they get opened and read. Here are 5 tips for designing responsive emails that will convert:
Keep it simple, but not without purpose.
As you’re designing your emails, keep in mind that the best way to reach your readers is to keep them interested and excited with minimal effort. You don’t want to overwhelm them with too many features and features that have little to no purpose. Instead, focus on creating a clear, concise, and to-the-point email. Including too many features and trying to “sell” your brand in an email can confuse your prospects and frustrate them. Include only the features that are relevant to your target audience and will help them achieve their goals.
Use personas to help you create a messaging strategy.
Personas can help you create a messaging strategy for your emails. You can use personas to target your audience by creating distinct personas based on their demographics, their interests, and their goals. By creating personas for your audience, you’ll be able to better understand them and their needs. This will help you determine which features to include in your emails and what content to include in your emails. You can find more information about personas here.
Develop a lead magnet to up your conversion game.
If your email is solely based on the information that it provides, you’re missing out on a huge opportunity. Your email can be supplemented with a lead magnet in order to up your conversion game. By offering a lead magnet with your email copy, you’ll provide your readers with additional value before they decide to take action. This will help you stand out from your competitors and increase the likelihood that your email will be opened. Many businesses offer free ebooks, worksheets, and other downloadable resources in order to up their conversion game. Be sure to add a lead magnet so that you can increase your conversion rate.
Test and measure for maximum effectiveness.
To determine which content to use in your emails and which content to remove, you’ll want to test and measure. When you’re determining the content you want to include in your emails, you can use email experiments to help you decide what content works best. You can use email experiments to determine what content is best for your audience and what content converts best. By using email experiments, you can test and measure which content works best for your audience and determine what content will work best for you.
Include a thank-you email after the sale.
There’s no reason to stop sending emails once you’ve successfully closed the sale. Your emails can be supplemented with a thank-you email after the sale. By sending a thank-you email after the sale, you can supplement your emails with a letter of gratitude and a freebie or two. You can use this thank-you email to expand on your value and show your appreciation for your readers. This will help you keep the relationship between you and your readers warm and fuzzy.
Don’t over-promise with your email copy.
There’s a fine line between promising too much and promising only what you can deliver. Don’t over-promise. You never want to promise your readers that they will be successful if they don’t take action. Over-promising can be misleading and confusing to your readers. Instead, promise only what you can deliver and keep your promises as you expand your email list.