“Email marketing rules when it comes to results and performance”
Email marketing is still a powerful tool to drive sales if it’s done right. To stand one step ahead of your competitors and ensure your subscribers will love your email campaigns, think about their needs and give email marketing trends a try. After all, knowing trends is a great way to deliver your message the way your subscribers want to get it.
An effective email marketing strategy that worked in 2019 may not work in 2020 anymore. If you do not upgrade your tactics with the ever-evolving marketing landscape, the chances are that your email will be marked as spam, and forever left untouched. The challenge is to develop email campaigns that are not just appealing but also up-to-date in this age of social media and apps.
So, how a marketer should keep himself updated in this rapidly budding email marketing environment? What are the new trends he needs to look at in detail?
Here’s a roundup of 4 effective email marketing tactics that you should be aware of in 2020.
1.User-generated content :
User-generated content (UGC) is defined as any form of content (text, images, audio and visual) created by the product’s end-user. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself.
When Coca Cola brought out their personalized coke bottles, the world went crazy for them. Dubbed the “Share a Coke” campaign, it took off all over the world with bottles named after people in every different destination. Instead, it is one of thousands of User Generated Content (UGC) campaigns that brought the business it promoted millions of revenue and a whole new image.
It’s easier than ever to gather user-generated content instantly from your email marketing efforts. Knowing how, when and why to gather feedback is a good starting place for your efforts.
2. Interactivity Drives Engagement :
2020 could be the first year that more emails are opened on a mobile device than a desktop or laptop environment. Given that ⅔ of mobile users will delete your email if it’s not optimized, taking a multi-device responsive approach is the only way to stay current. In the olden days of email marketing, interactivity was designed to entertain the recipient. In 2020 and beyond, it will be used in more functional ways, promoting engagement and preventing consumers from leaving the emails.
Some of the hottest interactive email elements heading into 2020 include:
• Animated buttons and calls-to-action
• Rollover effects to showcase product offerings
• Interactive image and product carousels controlled by the user
• Accordion features designed to make long-form emails more compact
• Surveys, polls and user-generated interactive content
3. Accessible Content, Design and Code :
Puts email in a Future-proof Mode 2020 will continue to see the rise of smart speakers with voice assistants reading emails aloud to consumers. With roughly 250 million smart speakers to be installed worldwide by 2020, smart email marketers are already designing with accessibility at the forefront.
Here are 8 simple ways to make your email design more accessible and effective for a broader audience:
• Shorten the email content
• Use real text HTML instead of text in images
• Create a clear visual hierarchy in your email
• Be aware of text alignment and avoiding long sections of center-justified text
• Use bigger font sizes and line spacing
• Use alt text for appropriate images
• Make sure HTML tables are accessible to screen readers
• Use semantic HTML
4. Automation Rules the Nation :
Unlike newsletters or one off campaigns, an automated email campaign is set up once and sent to a particular individual automatically when a person meets specific criteria. That’s the beauty of email automation! The last decade saw major advancements in email automation. The next decade could change the way we use the channel entirely. Integrating email into the full marketing stack is a fast-moving train that cannot be stopped.
Smarter automated segmentation will lead to increased performance, customization and accessibility. The automation of reporting will ease the burden of email marketers and trim costs, leading to increased ROI in an already ROI-positive channel.
How to use email automation and reap the highest ROI?
• Turn leads into customers with a warm welcome email once they hit the “subscribe now” button.
• Recapture the interest of leads and recover the lost sales with abandoned cart email.
• Send out personalized discount coupons or promo codes to lure reluctant spenders.
• Create automated drip campaigns to reach out to the prospects who have demonstrated an interest in your brand.
• Use behavioral data to send product recommendations.
Final Thoughts:
As technological innovation continues to reshape email marketing, it’s reassuring to know that there’s plenty you can do at every level of your strategy to improve result. The way that different demographics are engaging with your emails is changing, and that should be the basis for how you decide to interact with your subscribers as we are in 2020.
So why wait? Come and enjoy benefits of email marketing with new trends with 171mails.com
