Automation is an important part of any business. The less time you devote to doing less work, the more time you will spend on basic business activities, such as: product development, advertising, customer service, and list building. Or you may want to have more time to enjoy other things in life than work, so when you do your business automatically you have more time to spend on whatever you wish.
Putting an online business into autopilot is not very difficult and much can be done using simple autoresponders to do many simple tasks for you. Autoresponder is a software program that you pay to use, or purchase and install on your hosting account server. It is a program that answers email queries from other people about whatever you plan to send. It can also be easily configured to send you email messages at any time you want. Therefore, autoresponder, abbreviated AR, can be used for many purposes to help manage business communications activities.
AR can be used to advertise your products or services and to get people to visit your website. Just type or copy and paste your sales or information message into your AR and send it to anyone you have posted to AR. Then, when someone receives your message and visits your website and buys you can have your AR set to deliver another message to them. The message was to thank them for their purchase and deliver their product and receipt to them.
You can also set it up to give your customers detailed instructions on how to obtain their products and explain which other products to offer may be of interest to them. This way you have the ability to advertise more products and possibly make more sales. You can also arrange for your AR to send tracking messages a day or two after the purchase to ask customers if they are satisfied with their purchase. This helps to build strong customer relationships and gives you another chance to market more products while saving your time.
It will also allow you to make more “back” sales by using tracking messages every few days. It is recommended that you always include relevant and important information in your tracking messages so that your messages do not appear to be trivial marketing messages, which most people do not like or enjoy. The beauty of it all is that you can stop doing something else while most of your business communications activities are handled automatically by your AR.
Autoresponders are ideal for training and teaching purposes.
ARs are great at providing training courses for all types of teams. For example, a 12-week training course can be written in advance and scheduled for delivery there in due course. Lessons can be set to be distributed to different groups at different times. ARs are ready to keep members of the organization informed of upcoming events, deadlines, and special offers or promotions.
Promoting marketable products is one of the most widely used automated responses to online business. But if you are using AR to promote your sales just be aware that most potential customers do not like the straightforward “hard-to-sell” approach and it is written that on average a potential customer must hear from you at least 7 times before a sale. . It is usually best to contact potential customers in the first 2 to 4 messages with important information that they are excited to read or apply in their lives. It’s good to give something of interest and value and thank them for subscribing to your news email or four.
It has been said that the best way to attract a sales pitch is to build a little interest and start with an informative message about something that interests your reader. Also, if you are trying to make a sale make sure you focus on the problem or solution your product or service will help solve. Gain their confidence by providing free, relevant, and informative free information to them.
There are many AR resources available and you can find them by searching for any of the main search engine services. Most AR services will offer you a limited free service but beware of these AR services as they will place their ads on all outgoing messages, or limit the number of messages you can subscribe to. These things will certainly not help your business. Be very careful when choosing and registering with an autoresponder service that you can use in your business.