To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for […]
Writing a smart email is one of the most important aspects of effective email marketing, whether it’s for clients, your company or your own personal brand. Creating a smart email helps you reach a wide range of audiences, engage them on a personal level and offer them information that is useful to them. Smart email […]
People get many emails everyday and it is hard for small businesses to standout in the crowd and now with Gmail’s new inbox with segmentation it has become more difficult to hit the primary inbox. Those emails which lands in primary inbox and makes recipient curious are rewarded with high ROI. Research shows that […]
It can be challenging for you to get around your bumpy connections with non-active members. I mean, face it – there’s a certain point where you have to be sincerely realize that your subscribers just aren’t that into you. When the love is missing really, preserving the connection with your customer can be challenging. However, […]
If you have an online shopping portal or online shopping store then you should know that emails are not dead, but they just changed their way of interacting. It is still growing more than other channels and making more profit than most popular social media channels. This post is mainly focused on the retail […]
Wo Wo Wo ….. After Yahoo, Yesterday 22nd April 2013 AOL announced that they have implemented a DMARC reject policy. AOL feel and recognize that many of it’s users have been compromised and spoofed by spammers. So what must be impact now ? Now AOL will accept email from all AOL domains which will be […]
Last two weeks have been very busy for email marketers so far. In last two weeks two major ESPs Yahoo and AOL became the mailbox providers to publish a “DMARC rejection policy”. If you are using Yahoo or AOL email address to send from you may want to read it further. For those of […]
Once you have your email list built up then it’s time for looking over how you design your email newsletter because it should be your next step in improving email deliverability. And when it comes to designing email newsletters for maximum deliverability and preventing email filters, keeping it plain and simple is still the best […]
Now when the two major ESPs are announced their DMARC (Domain Based Message Authentication, Reporting and Conformance) policy changes back to back many people are still wondering about “what is DMARC?” and “How it is going to help in restricting spoofing?”. We got various queries from our readers about DMARC, so here it is in […]
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