You’ve received an email!
It is possibly a powerful line and focus all your mind to decide whether you need to read this email or not? While someone saying or predicting that EMAIL IS DEAD or GOING TO DEAD , even then email marketing is becoming more valuable for any business day by day in last few years. Hence thus email marketing is being a more powerful tool to market any product or service to get best ROI between any available digital marketing channels.
Every inbox has x3 ROI opportunity for business
Why email marketing is still best after years?
You must be agree with me about the quote that say “more emails, more sales“. However it does not mean that to annoy your customers & subscribers by sending so many emails. Frequency of message always an important factor. Because email is a private communication space & it always hit top of your consumer mind. Even if your consumer has no need of such product but believe me they can buy your product to just make a try. But for business sales is sales, whatever was in mind of consumer.
You can share more information about your business over email that any other channels which directly hits to consumer mind
Email is A Best Engagement Tool
Email is best to engage with customer because you can write many things about product and services in single email. email matrices teach you to what is working and what is not. An improved communication is always a key to strengthen bonding with customers and email gives such opportunity to be best on it. Email is only tool available that offers directly communication with potential customers. However, social media has more possibilities to reach targets but there are lots of not worthy things affect overall marketing plans, which email have very low ratio for this.
In my view and opinion there is lots of examples and case studies that shows email marketing is still a best ROI digital marketing channel and always turns x3 in ratio.