Email marketing is one of the most affordable ways to reach your customers and build a loyal following. Whether you’re just getting started or you’re a seasoned marketer, there’s always room for improvement. To grow your email list, you need a strategy that focuses on the right goals.
Follow these 7 email marketing strategy tips and increase your open rates and click-throughs in no time!
1. Focus on the three W’s
When you first start out with email marketing, it can be easy to forget the most important points. Sometimes, we think that getting more subscribers is the most important part of an email marketing campaign, but this is actually not the case.
The three W’s of email marketing are what really matter.
- What are your goals for the email? – Write an email that will help your audience achieve their goals by using your email.
- Who are your target customers? – Target your audience with the information they want to know.
- When are the ideal times to send your emails? – When your subscribers are most likely to be reading your emails. This can be determined by using email tracking software.
2. Writing good subject lines
What would you write on the label of a box of cereal?
If you’re like most people, you’d probably choose something like “delicious cereals right out of the box” or “tropical juices right out of the box”. This is a good example of how people normally think when it comes to subject lines. However, when it comes to email marketing, you want to be more specific. First, you want to remember the three W’s. Once you know what your goals are, you can use the subject line to guide your writing. Next, think about what your recipient knows about your company and your product. You can do this by using the who and what of your product in the subject line. For example, if your product is vitamins, you can use the subject line “Sweet vitamins for sweet people”.
3. Ask for action at the bottom of your emails
As you build your email list, you’ll want to keep in mind the most important purpose of your emails. Your goal is to engage your audience and keep them interested in your brand. To do this, you want to keep readers on your email list. To do this, you can include a call to action (or action) at the bottom of your emails. Your call to action can be as simple as “Click here to learn more” or as complex as “Join our waiting list”. There are two types of activities you can ask your readers to take at the bottom of your emails. You can ask them to take an action, such as signing up for a newsletter or purchasing a product. You can also ask them to do something else, such as sharing your email with someone. The best way to do this is by including a call to action at the end of your email. This will help you track who has read and shared your email.
4. Optimize your images for emailing
Email is a visual medium, but it might surprise you to learn just how much people read images.
A study by Google found that people read 65% of an email on images.
However, most email marketers don’t think much about images when building their email campaigns. And this could be hurting your open rates. The truth is, it’s crucial to make your images as appealing and relevant as possible for emailing. This will help you get more open rates and click-throughs from your readers.
So, how do you do this?
First, try to avoid using stock photos. Instead, find images that are relevant to your product or your brand. You can also use images from your Instagram account or find images on sites like Unsplash. Next, you want to make sure your images are large enough for people to see all of the text. You can use a tool like CanvaPro to make sure your images are the appropriate size. Next, you want to include as much relevant information as possible. This will help your readers decide to click on your email and read more of the article.
5. Don’t just send one email per week
You’re probably sending a new email each week to your list. But, this is not enough. Every single week, you need to send at least three emails to your list. This should be your warm-up emails and your three main emails. Warm-up emails are used to get your readers interested in your content. Once they’re interested, you can move them to your main emails. Warm-ups can be as simple as reminding readers that your content is out there and how to find it. Your warm-up emails can also be used to connect with readers on their level. This means instead of sending emails that are too high-level, you can send emails that are easy for your audience to relate to.
6. Test and track your campaigns to see where you’re losing audience
As you build your email list, you’ll want to test different things to see where your audience is dropping off. There are a lot of different things you can test to see where your audience is dropping off.
For example, you can test different headlines, subject lines and call-to-actions. You can also test different images and whether or not the images are large enough for people to read the text. Beyond different headlines and images, you can also test different content types within your emails. For example, you can test whether or not you’re sending product descriptions or selling features. You can also test different languages, like using active voice instead of passive voice.
7. Use automation to reach every subscriber with a series of emails
As you build your email list, you’ll want to start using automation to reach every subscriber with a series of emails. First, you’ll want to test different emails that each reader has opened or clicked on. Once you’ve found a pattern, you can start using automation to send the same sequence of emails to every reader. This will help you reach as many people as possible with the content they want. Automation is especially beneficial if you’re building your list from social media. Once you’ve collected enough followers from social media, you can start using automation to send them emails.
Email marketing can be a great way to reach your audience and build your business. However, it’s important to remember that email is a visual medium. This means that you need to make sure that your images are appealing and relevant. Now that you have the tips and advice to grow your list, it’s time to get started. Start building your email list by following these email marketing tips, and your business will thank you for it in the future.