Email marketing is a great way to reach your customers and encourage them to take action. However, email marketing can be challenging. It takes time to create email campaigns that are timely, relevant, and engaging enough for customers to open and read. That’s where timing and relevance come in. If you have been following digital marketing trends, you know that the most important part of any digital campaign is timing. Your content should be relevant at that particular point in time so it can create the most impact possible with limited effort.
In this blog post, we will explore the connection between the timing of email marketing and the relevance of your content. Let’s dive right in…
The Relationship Between Timing and Relevance
The timing of your email marketing is vital to the success of your emails. If your emails are out of sync, you will end up doing more harm than good. You’ll annoy your customers, who will stop opening your emails and, if they reply, they will most likely be ignored. And if you’re trying to drive sales, that’s bad news! The timing of your emails is also important because it sets a trend for your entire email marketing strategy. The timing of your emails should be related to when relevant topics and events occur.
For example, you might send emails to your customers on the day of the Wimbledon final if the product or service you are offering is related to tennis.
Personalized Emails Are Always Relevant
Since the purpose of email marketing is to generate leads and drive sales, your emails must be relevant. However, there are also many cases where irrelevant emails are sent. Things get even worse when irrelevant emails are sent as part of a daily, weekly, or monthly marketing strategy. Thankfully, personalized emails are always relevant. A personalized email is so relevant because it contains specific information about your customer’s preferences and behavior.
With 171mails, you can create a customized & personalized email, automate an email campaign, and deliver emails on time.
Timing Is Key When Using A Scheduled Marketing Tool
There are times when you will want your email marketing to be timed automatically. If this is the case, then you’ll want to think about using a marketing automation tool. Let’s say that you own a business that caters to dog lovers. If a certain event is related to dog lovers, you can create a campaign that automatically sends emails to your customers on that day. You could create a campaign that sends emails when customers open their email on the day their dog turns 10 years old.
Marketers can choose from a wide range of marketing automation tools. Some marketing automation tools are better for helping you create timely campaigns, while others are better for automating the process of collecting emails from your subscribers. You’ll want to look for a marketing automation tool that offers a range of features to help you automate your email marketing.
Create Active Bundles For On-Going email campaigns
The emails you send out as part of your ongoing email marketing strategy should be relevant to the interests and preferences of your audience. However, one thing you should not do is re-send your emails over and over again. Doing so will only serve to annoy your customers. You can avoid this by creating an active bundle.
An active bundle is a series of emails that you send out regularly with a new email mixed in.
When you set up an active bundle, you can choose when the new email will be sent. For example, you could have the new email sent after two weeks, every two weeks, or whenever you decide the bundle is finished.
An active bundle will serve as a nice reminder to your customers that they are receiving emails from you. It will also ensure your emails are relevant by ensuring that the emails you send out are related to your product or service.
Email marketing is a powerful marketing technique that can help increase brand awareness, drive sales, and build relationships with your customers. The timing of your emails is what will make or break your email marketing strategy. You can’t send emails that are too timely, but you can’t send out emails that are too late either. If you choose to write, create, and publish emails that are timed correctly, you will be successful. Timing and relevance are vital to the success of your emails. Your emails should be personalized, relevant, and timely. Finally, your emails should be part of an ongoing strategy that includes sending out active bundles and re-promoting old emails.