I have randomly opt-in email database, how can I convert it into powerful and usable leads?
No wonder. This is a common query always comes in mind to everyone, has opt-in email database from various landing pages but don’t know how to use it or convert it into leads and then money.
Few Major things which always need to consider before going for actual lead generation and earn money.
- Database segmentation – Identify major common segment of email database source. It would help you to choose best offer to send on email recipient. For example if your major opt-in contribution comes from eCommerce kind of landing pages, have to choose offers related to online shopping. It can be more specific based on product previously email recipient was showed interest.
- Email list hygiene – Email list hygiene is major part of email marketing. There is many ways to hygien email database for bad & invalid emails, Spam-traps, generic emails, catch-all and other. Best way to hygiene your list is to apply 4 level path of email marketing. I would discuss it in my coming articles.
- Build active user data – Active user data clearly intended to email recipients who read daily emails. This is most important to achieve your final goal. If you always email to those , who read their mails weekly or monthly then they would hurt your lead generation and marketing process. Result would land into zero or less achievements. Active users always help you to keep email server reputation higher level and result would always turn into best inbox.
Start with random opt-in list to generate targeted leads is always a challenge. When you start you must clearly in your mind to segment database and start sending some random campaigns from a first level of email server. This would give you clear understanding about data performance and clean your list from hard bounces in first level.
What is required to achieve above task?
- An Email marketing server which allow logical segmentation of email data on application level. This would create ease of working and provide robustness of mailing.
- An Email marketing server which has ability to clean your list in runtime with hard bounces during campaign. 171mails has long range of suitable email marketing servers.
- An email marketing server which has ability to isolate active user data on application level. This can achieve using open and click tracking and store into a separate contact list.
After performing and testing above suggestion, one can assure higher results from mailing campaigns.
Contact 171mails team for strategy making and email marketing server management any time